Will Microsoft's Surface Go give Apple's iPad a run for its money?
Did you know that, according to The World Bank, the percentage of people who are living with $1.90 per day or less has decreased from 22% to 12% within the last five years? This means that more people can now afford to buy various electronic devices.
Apple has quickly understood the huge potential of selling many more of its products to people who may not be ready to pay $1,000 dollars for its latest and greatest phones and tablets. That is, I would guess, the main reason why it launched lower-end, less expensive iPhones and iPads a while ago.
And now, Microsoft is doing the same thing, launching a sized-down version of its Surface Pro device. Named Surface Go, the Windows-based hybrid is a tablet/laptop that utilizes a high resolution (1800 x 1200 pixels) 10-inch screen. And with a price that starts at only $399, I guarantee that Apple's iPads have a very serious competitor now.
Thankfully, Surface Go is not a Surface RT, the inexpensive but strange hybrid which was unable to run standard x86 applications. In fact, this new device looks great and is built from high quality materials, just like the much more expensive Surface Pro products.
However, Microsoft's team had to make some compromises to release the Surface Go at such an affordable price. They chose to use the Intel Pentium Gold 4415Y processor, a modest 1.6 GHz, 2-core CPU. On the plus side, this CPU doesn't need active cooling, so Surface Go is going to be a fanless device.
The main question is whether Surface Go will threaten Apple's iPads or not. Well, the beefed-up Go version, which includes 8 GB or RAM and a 128 GB SSD still costs about $100 less than a cheaper iPad Pro, and will arguably help you get more stuff done, especially if you plan to use it in a business environment. We'll just have to wait and see, but I strongly believe that the iPad has finally gotten a very powerful competitor.
Read more here: https://www.microsoft.com/en-us/p/surface-go/8v9dp4lnknsz?activetab=pivot%3Aoverviewtab